HSMAI Foundation Research Publications
NEW! The Evolving Dynamics of Revenue Management: A Comprehensive Revenue Optimization Road Map for Hotel Owners, Operators and Practitioners - This HSMAI Foundation publication brings you and your property the very latest information on understanding the market, market segmentation, forecasting, revenue strategy, pricing, inventory control strategies, and performance analysis. Included are a plethora of case studies to help you optimize revenue at all levels. Available in print or electonic format.
* Hear from co-author Kathleen Cullen on the evolution of revenue management:
» HSMAI Foundation Leadership Report, Volume 1. This special HSMAI Foundation report from today's hospitality sales and marketing leaders offers Inspiration and use-now advice from the who's who in hospitality today.
HSMAI Members, Click Here to access the e-dition of this report.
Print copies of the report may be purchased for $29 for members and $49 for non-member via the HSMAI Online Store.
* Demystifying Distribution 2.0
This TIG Global special report, a follow-up to the ground-breaking first edition, published in 2005, discusses the importance and impact of aligning proper distribution channels to appropriately match brand messaging. The regular cost to purchase the report is $99 for TIA or HSMAI members and $149 for non-members - currently on sales for 50% off: $50 for members and $75 for non-members.
Purchase individual copies
Special bulk order pricing
* The Travel Marketer’s Guide to Social Media and Social Networks
The report was researched and written by renowned industry author Cindy Estis Green, managing partner of The Estis Group, is published by the HSMAI Foundation and The Travel Industry Association. For the report, Estis interviewed travel executives, vendors, and experts from various social media sites. Additionally, executives from non-travel industries that have a strong background in the use of social media were interviewed. Case studies and results from travel executive polls are also featured.
Topics covered in the report include:
* Explanations and definitions of social media and social networking
* Highlights of the way social media and social networking are used in other industries
* How travel companies are using social media and social networking
* How travel companies can use social media and social networking in the future
The cost to purchase the report is regularly $99 for TIA or HSMAI members and $149 for non-members - currently on sales for 50% off: $50 for members and $75 for non-members. Publishing Partners are TIG Global and Vizergy.
Purchase individual copies
Special bulk order pricing
* Profits and Pitfalls in Online Marketing: A Legal Desk Reference for Travel Executives”
This new Special Report by TIG Global, the HSMAI Foundation and Cyveillance, examines the increasingly important challenge travel executives face in managing their invaluable brands, trademarks, and other intellectual property in the dynamic digital landscape. “Profits and Pitfalls in Online Marketing: A Legal Desk Reference for Travel Executives,” provides travel professionals with practical instruction and easy reference checklists for navigating evolving laws in the online environment - - currently on sales for 50% off: $60.
Click Here to Purchase
* Groups and Meetings: Market Opportunity Redefined
The HSMAI Foundation and PhoCusWright Inc.'s first-ever in-depth study that tracks and reports online behavior, trends and opportunities in the burgeoning groups and meetings marketplace. The comprehensive study is an invaluable report for hoteliers, meeting planners, travel agents, travel technology firms, and anyone interested in the groups and meetings industry. The study:
- Illuminates the online behavior of consumers, planners and suppliers when planning and reserving group events and meetings;
- Identifies trends and opportunities of key sectors – small leisure gatherings, small corporate meetings and large meetings;
- Recommends strategies for suppliers and intermediaries looking to improve product positioning.
Click Here to download the report Executive Summary.
The report is priced at $250 for HSMAI members* and $300 for non-members; quantity discounts are available on orders of 25 or more reports. To order, go towww.phocuswright.com. For bulk ordering information, contact Bruce Rosard at PhoCusWright at (860) 350-4084 x375 or brosard@phocuswright.com. (* Enter coupon code "hsmai" and your HSMAI membership number in the "Comments" field during check out in order to use the coupon.)
* HSMAI/iPerceptions Quarterly Report: “Voice of the Hotel Customer”
The first-ever edition of a unique quarterly web metrics reports includes experience and satisfaction benchmarks for the growing online marketplace in the hospitality industry. The research addresses issues of website satisfaction, such as ease of use, convenience, depth of information, relevant content, likelihood to return and responsiveness to customer needs. Click Here to view a copy of the report released at the HSMAI Travel Internet Marketing Strategy Conference.
* Resort Best Practices Study: Internet Marketing and Distribution Strategy
The report, initiated by HSMAI’s Resort Marketing Special Interest Group and published by the HSMAI Foundation, benchmarked participating resorts in key Internet marketing metrics such as: total marketing spend as a percentage of total revenue; marketing efficiency; percentage of electronic channel revenue as a percentage of total revenue; percentage of e-marketing spend to total revenue; and direct web revenue per web marketing dollar spent. Based upon these metrics, participants were categorized based upon their efficiency in marketing spend and Internet revenue volume. Available in the Online Store.
* Free On-line Report on Internet Marketing
An insightful online survey of sales and revenue managers explores how Internet marketing and distribution is being handled by the U.S. Presented by the HSMAI Foundation, NYU and TIG Global, the “Survey of Attitudes and Approaches: Hotel Internet Marketing and Distribution” is a free, comprehensive overview of the current attitudes about costs and benefits of online distribution from a unit level perspective in the hotel industry. Click Here for a copy of the survey results.
* De-Mystifying Distribution
With so much to learn about managing a hotel’s distribution channels, TIG Global, an Internet marketing firm, and the Hospitality Sales & Marketing Association International (HSMAI) released a Special Report designed to “de-mystify distribution” in the hotel industry. Copies of the full report “De-Mystifying Distribution” have sold out. A second edition is planned for 2007.
* Defining Revenue Management: Top Line To Bottom Line
The report, under the guidance of the HSMAI Revenue Management Special Interest Group (SIG), is a practitioner-friendly publication that addresses the fundamentals of revenue management for a broad audience of hospitality professionals. With comprehensive content that is both readable and actionable, it will deliver tools and information for revenue management education, incorporating expert advice from interviews with industry executives and educators, case studies, and practical checklists for implementing successful revenue management strategies at the property level. Copies of the full report can be purchased for $79 in the Online Store.
