REVENUE MANAGEMENT
Special Interest Group
Revenue Management Professional of the Year AwardEducation & EventsCRME - Certified Revenue Management ExecutiveRecommended Reading & ResourcesBenefits of MembershipAbout the Revenue Management Special Interest GroupJoin TodayFor More Information
.gif)
Revenue Management Professional of the Year Award
The HSMAI Americas Revenue Management Professional of the Year Award, developed by HSMAI’s Revenue Management Special Interest Group, recognizes and promotes excellence in the field of Revenue Management in the hospitality industry.
Nominations for the award come from HSMAI chapters and the industry at large, and nominees represent the very best in revenue management. From nominations received, two (2) finalists will be determined and notified. The finalists will receive a complimentary registration to the HSMAI Revenue Management & Internet Marketing Strategy Conference in Orlando Florida (June 21, 2010) where the winner will be announced.
The deadline for 2010 nominations is May 20, 2010.
For HSMAI Chapters: HSMAI chapters are encouraged to nominate local revenue management professionals who meet the award criteria. Each HSMAI chapter can submit one nomination. Each chapter can select its nominee by a process of its own choosing. If a chapter currently has a local revenue management award, chapter winners should be nominated to the Americas awards program. See the associated Chapter Program Template for additional information.
Education & Events
The Revenue Management special interest group sponsors targeted learning opportunities for professionals interested in revenue management in the hospitality industry. The following links provide additional information.
- Revenue Management & Internet Marketing Strategy Conference
- Managing Revenue
- TRAVDEX, a PhoCusWright Trade Show
- Upcoming Webinars from HSMAI University
- Archived Webinars from HSMAI University
See the HSMAI Events Calendar for a complete schedule of offerings in all subject areas.
CRME – Certified Revenue Management Executive
The Hospitality Sales and Marketing Association International (HSMAI) developed the certification in revenue management - the CRME. Individuals working in revenue management in the hospitality industry, if they meet the minimum qualifications, can take an online examination offering them a chance to confirm their knowledge, experience, and capabilities in their field.
"I'm proud to have HSMAI's Certified Revenue Management Executive (CRME) designation. The certification allows me to sharpen my revenue skills along with separating me from my competitors. I believe the minute we think we know it all, we get stale. The certification and subsequent articles HSMAI's Revenue Management Special Interest Group have produced allow me to continue learning and challenge how I approach my pricing and strategies." -- Elizabeth P. Cambra, CRME, Corporate Director, Pricing & Revenue Optimization, Outrigger Enterprises Group
The CRME designation is recognition that you are:
- A professional in the field of revenue management and clearly conversant with its intricacies and importance
- Competent to develop an infrastructure to support revenue management within the framework of an organization
- Able to maximize revenue opportunities and optimize profits by managing revenue
- Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals
- Proficient at the art and science of revenue management
Recommended Reading & Resources
- Revenue Management Resources on eConnect – A virtual warehouse of best practices, templates, and other resources for forecasting, training, employee management, and more.
- Top 10 Revenue Management Opportunities for 2010 – Published 1/10, this article reviews strategies and tactics that will help position your revenue management efforts for success in 2010.
- Thrive. Don’t just survive. | Top 12 Revenue Management Initiatives for 2009 – Published 2/09, this article reviews 12 initiatives that should help position your revenue management efforts for success in 2009.
- Defining Revenue Management: Top Line to Bottom Line – This definitive report has been endorsed by multiple hotel brands and management companies as the baseline definition of revenue management. It is the study guide for the Certified Revenue Management Executive certification program.
- Revenue Management Update – published 6 times each year, members can access the archive online
- HSMAI Marketing Review Archive – featuring outstanding personal interviews with industry leaders and intriguing articles by industry professionals about cutting edge issues facing practitioners, archives are online back to 2001
eConnect Industry News feed- HSMAI News and Views
Benefits of Membership
| Spam Filter Alert: Spam filters are often an impediment to communication between HSMAI and its members. Please add the domain “hsmai.org” to your email whitelist(s) to ensure that you will receive notice of all benefits of membership. |
- Eligibility for professional recognition as a Certified Revenue Management Executive (CRME)
- Access to the Revenue Management Update archive which includes the most up-to-date information, including research on trends and significant issues affecting revenue management
- Opportunities to network with leading revenue management professionals by serving on a committee and working on special projects such as the annual Revenue Management Strategy Conference
- First notice of any new resources, events or opportunities available regarding revenue management
- All of the benefits of HSMAI membership, including:
- a subscription to the quarterly HSMAI Marketing Review magazine
- membership in one local chapter which includes preferred access to chapter events, networking, and leadership opportunities
- invitations to, and preferred pricing for HSMAI events and webinars, including the Revenue Management Strategy Conference
- the opportunity to opt into any of the other HSMAI Special Interest Groups for access to their resources
- a subscription to the Industry Trends Update
- access to exclusive revenue management and other industry resources through eConnect, the HSMAI Foundation’s research portal
- access to the HSMAI Career Center and the HSMAI Marketplace
- access to the complete HSMAI membership directory to build your professional network
- discounted exhibit rates for your company at HSMAI’s Affordable Meetings® Mid-America, West, and National
- discounted memberships for others at your company and much, much more
About the Revenue Management Special Interest Group
Formed in 2000, the Revenue Management SIG is advancing the Revenue Management discipline by being its leading source for education, best practices exchange, thought leadership and networking for revenue management professionals, other sales and marketing professionals, and senior management in the hospitality industry.
The SIG accomplishes this through a wide range of information sharing, networking and educational opportunities.
The Revenue Management Advisory Board is responsible for providing leadership for the SIG. Contact information for advisory board members is available through the HSMAI membership directory (members only). If you are not yet an HSMAI member but would like to speak with an advisory board member about the advantages of membership, contact Juli Jones for assistance.
- Chair: Warren Jahn, Ph.D., Revenue Management Training Consultant, InterContinental Hotels Group
- Vice-Chair: Scott Roby, Vice President, Revenue Management, Tarsadia Hotels
- Timothy Coleman, CRME, President, Coleman Company/The
- Christopher Crenshaw, CRME, Dir of Marketing Intelligence, Loews Hotels
- Jack Easdale, Corporate Director Of Revenue Management, Gaylord National Harbor Hotels
- Jon Eliot, CHA, CRME,Director, Revenue Optimization, Carlson Hotels Worldwide
- Bernard Ellis, CRME, Managing Director-Americas, IDeaS - A SAS COMPANY
- Tammy Farley, Principal, Rainmaker Group/The
- Fred Heintz, CRME, Director of Group Strategy, Marriott & Renaissance Hotels of New York City
- Jay Hubbs, Director-Hotel Supplier Relations, Hotwire,
- Burl Hutchison, CRME, Manager of Revenue Optimization, SynXis
- Dan Kowalewski, Vice President Revenue Management Services, Wyndham Hotel Group
- Stowe Shoemaker, Associate Dean Of Research, University of Houston/Conrad N. Hilton College
- Miguel Solis, CHA, CRME, Vp. Sr. Director Revenue Management, Hospitality Resource Group
- Trevor Stuart-Hill, CRME, President, Revenue Matters
- Paul Wood, CRME, CHBA, Corp Director Of Revenue Management, Richfield Hospitality
Join Today
- HSMAI members can opt into the Revenue Management SIG through the Special Interest Groups section of their Member Record.
- If you’re not yet an HSMAI member, join today and opt into the Revenue Management SIG.
For More Information
- For general inquiries and membership information, please contact Juli Jones, Vice President, at jjones@hsmai.org or 703-506-3276.
- For partnership opportunities in conjunction with the Revenue Management SIG, please contact Lesa Faris, CMP, Director of Development, at lfaris@hsmai.org or 703-506-3271.
