
Launched in 1996, HSMAI University is the organization’s most comprehensive and ambitious initiative in the realm of education for sales and marketers of hospitality and travel to-date, entailing a wide-ranging schedule of course offerings and learning experiences in public venue, private label and online formats.
Programs for 2008 are aligned with HSMAI’s Special Interest Groups (SIGs) to offer specialized content to support business needs in revenue management, Internet marketing, hotel directors of sales and marketing, and resort marketing. Every aspect of the content and support material included in the HSMAI University program has been specifically designed and developed for those involved in sales and marketing, including an inventory of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced. HSMAI University offers workshops and seminars in various cities each year.
NEW! HSMAI is offering a prestigious new professional certification, the CHBA – Certified in Hospitality Business Acumen. Pre-qualification requirements include experience in the industry as well as a certificate of completion of these two unique training courses offered by HSMAI University and Lynn University, “Managing Business Results” and “Managing Revenue.”
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HSMAI University Webinars
View from the Top Series
May 06, 2008 and May 13, 2008
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Are Travel Agents Destined For Extinction? Myths and Reality
June 17, 2008
Presenter: Douglas Quinby, Senior Director of Research, PhoCusWright
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The Next Gen Traveler
June 26, 2008
Presenters: Peter Yesawich, President & CEO, Ypartnership, and Lorraine Sileo, VP, Research, PhoCusWright
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What can you expect to see on an HSMAI University Webinar?
Click Here for a free viewing of "The State of the Industry: A Forecast for 2008," recorded on January 15, 2008, with moderator Bob Gilbert, President & CEO, HSMAI, and panelists Jan Freitag, VP, Smith Travel Research; Roger Dow, President & CEO, Travel Industry Association; and Doug Price, Senior VP, Destination Marketing Association International.
HSMAI University Webinars are recorded and archived. To learn more and purchase archive copies, please click here.


