Launched in 1996, HSMAI University is the organization’s most comprehensive and ambitious initiative in the realm of education for sales and marketers of hospitality and travel to-date, entailing a wide-ranging schedule of course offerings and learning experiences in public venue, private label and online formats.
Programs for 2010 are aligned with HSMAI’s Special Interest Groups (SIGs) to offer specialized content to support business needs in revenue management, Internet marketing, hotel directors of sales and marketing, and resort marketing. Every aspect of the content and support material included in the HSMAI University program has been specifically designed and developed for those involved in sales and marketing, including an inventory of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.
HSMAI University Webinars
Revenue Management Webinar Series
Dates: February 23 - December 14, 2010
HSMAI University, HotelNewsNow, and STR have partnered to present this 10-part revenue management webinar series.
HSMAI Partnership Presentation Series Webinars
Best Practices for Maximizing Your Hotel’s Online Revenue and ROI
September 21, 2010
Forecast Performance
October 5, 2010
Watch whenever you want! Chat with presenter after webinar!
Registrants are invited to watch a free recording of the program in the 30 days following the webinar, so if you cannot make the live presentation, you can still watch it at your leisure, or share it with your colleagues. You may also join an online chat with the presenter after the webinar and ask questions of the speaker and/or your fellow attendees.
What can you expect to see on an HSMAI University Webinar?
Click Here for a free viewing of "Seeing Green: Communicating with the Environmentally Conscious Traveler," recorded on June 16, 2009, with Carroll Rheem, Director of Research with PhoCusWright. And, Click Here for information on purchasing the associated report.
HSMAI University Audio
Tune in to hear insights from hospitality industry leaders on the latest sales & marketing topics.
Maximizing Your Video Assets
Emily Smith, YouTube Specialist for the Travel Vertical, Google, interviewed by David Atkins, Principal, Digital DNA Infusion, and leader of HSMAI’s Digital Strategy For Travel Marketing and Distribution Workshop
Insights from Jonathan Tisch on The New Normal for the Meetings Industry
HSMAI's Affordable Meetings National keynote speaker Jonathan M. Tisch, Chairman & CEO, Loews Hotels, Co-Chairman of the Board & Office of the President, Loews Corporation, interviewed by HSMAI President & CEO Robert A. Gilbert
Making Meeting Magic Happen and Getting Champagne on a Beer Budget
HSMAI's Affordable Meetings speaker Vicky Betzig, CMP, President/Owner, Meetings Industry Consulting, interviewed by HSMAI Vice President Juli Jones
Search Engine Optimization and Social Media: The Impact on Event Marketing
HSMAI's Affordable Meetings speaker and Founder, Gammet Interactive, David Serino, interviewed by HSMAI Vice President of Communications, Jason Smith
Getting More Done: A Conversation With The Email Coach
HSMAI's Affordable Meetings speaker and CEO, Cohesive Knowledge Solutions, Inc., Mike Song, interviewed by HSMAI Executive Vice President Fran Brasseux
The Bad News and Good News About Hospitality Today
HSMAI Marketing Review contributor and one of the world's foremost futurists Marvin Cetron, Ph.D, interviewed by HSMAI President & CEO Robert A. Gilbert
The Convergence of Revenue Management & Internet Marketing
Bill Carroll, Cornell University, interviewed by HSMAI President & CEO Robert A. Gilbert
Who Has the Pricing Power This Year and How Do You Gain Your Share of Preferred Corporate Rate Programs?
June 24, 2010
Social Media Marketing Series
Dates: July 01 - July 15, 2010
With Gordon Liametz, President, Revenue Performance Inc.
