EVENT DETAIL
Digital Strategy for Travel Marketing & Distribution
Date: December 07, 2009 - December 07, 2009
Location: The Wynn Las Vegas
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Workshop Updates:
* NEW - All workshop attendees can also attend the HEDNA conference Opening Reception on Monday evening, Dec. 7
* Preview the workshop video session by listening to an interview with speaker Emily Smith, YouTube Specialist for the Travel Vertical, Google
In these challenging economic times, the opportunities for growing your business via digital marketing, distribution, and eCommerce remain an area of opportunity with strategies and tactics at your disposal to book business, capture demand, create value, and engage customers. This workshop will include several modules to cover strategies and tactics you can implement immediately and plan for the future; ideas for how you can organize your team(s) to handle this whether your business is a Brand, CVB, DMO, Management Company, or Property Ownership Group; and, several up and comers that are worthy of consideration for your 2009 needs.
As a new white paper from HSMAI’s Travel Internet Marketing Special Interest Group explains, “Not only are consumers overwhelmingly choosing the Internet as their source for travel information, but the Web often provides the most cost-effective solutions for travel marketers. By mounting an ROI-centric online marketing strategy, fueled by industry best practices, travel suppliers can successfully boost revenues despite a dire economic landscape.”
This session, held in conjunction with the HEDNA 2009 Winter Meeting, will help you set up the appropriate strategies and tactics to insure that you maximize your return in CRM, Digital Marketing, Distribution, eCommerce and Revenue Management programs. You will leave this program with several tactics you can deploy right away as well as key thoughts for your 2010 and beyond business planning.
Preview the workshop:
Agenda: Noon - 5:30 PM
* Section 1: What is digital? What is e-commerce? What does it all mean for our industry in 2010 and beyond?
* Section 2: Blocking and tackling in digital – OTAs, online marketing, and performance marketing (non-social media)
* Section 3: SEO - What can you do to help your properties get the best possible placement within search engines even if you do not control or own your websites?
* Section 4: How to use social media - What is it all about? What can you do with social media? Who are the players that might matter?
* Section 5: Video - How can you maximize your assets? How can you enable your employees, guests and prospects to adopt your video? Preview this session now:
Maximizing Your Video Assets
Emily Smith, YouTube Specialist for the Travel Vertical, Google, interviewed by David Atkins, Principal, Digital DNA Infusion, and leader of HSMAI’s Digital Strategy For Travel Marketing and Distribution Workshop
* Section 6: Distribution, marketing, sales, revenue management, and digital – All session leaders will offer their input on how to put it all together.
Key subject matter experts will join workshop leader, David Atkins for the sessions. Additional speakers include:
• Michael Leifer, CEO & Cultural Anthropologist, influenceXchange
• Eric Richmond, Managing Director, Expert SEO Consulting
• Emily Smith, YouTube Specialist for the Travel Vertical, Google
• Karen White, Vice President of Marketing, SquirtGun Media Group, LLC
Registration:
HSMAI Member Registration
- Early (through 11/25/09) = $245
- Regular (after 11/25/09) = $295
Non-Member Registration
- Early (through 11/25/09) = $345, which includes 1-year of HSMAI membership
- Regular (after 11/25/09) = $395, which includes 1-year of HSMAI membership
Register Now!
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