EVENT DETAIL
Internet Marketing Series
Date: February 26, 2009 - March 03, 2009
Location: Online Webinars, 2:00-3:00 PM Eastern Time
Two-Part Internet Marketing Series
Speaker: Kimberly Ehrlich, Director of Business Development, Milestone Internet Marketing
Session 1- Organic Search Engine Optimization, Feb. 26, 2009
Using the latest Internet Marketing tools and tricks, this webinar will provide specific items that will drive more traffic to your website…and ultimately to confirmed reservations. Presented with real life case studies, this workshop will cover everything you need to know to be highly competitive in your market. We will walk through the evolution of search engine technology and pinpoint specific tactics to leverage your Internet marketing efforts.
* How the Search Engines Rank websites (and what hotels can do to position themselves advantageously)
* Organic vs. Pay Per Click Listings (free vs. paid listings)
* Keyword Research to pinpoint specific demand within a hotels market
* Local Search Engines
* Linking and Directory Enrollment (for the best visibility)
* How to design for the highest conversion rates of lookers to bookers
* ROI Tracking with internet marketing
Session 2- Social Media/Networking and Web 2.0, March 3, 2009
By discussing universal search as a major driver of these channels, this webinar will show what hotels need to do in order to get ahead. This session will break down into 7 categories that all contain strong action items.
* User Generated Content (why it’s so important and how it can help a hotel)
* Blogs/RSS Feeds
* Personal Social Networks (Facebook, MySpace)
* Online Videos
* Photo Sharing
* Social Bookmarking
* Online PR
Registration:
HSMAI, IACC, or ATME Member: $99.00 per webinar; $180 for series
Non-Member: $159.00 per webinar; $300 for series
Register Now!