EVENT DETAIL
Revenue Management Webinar Series
Date: August 07, 2008 - August 21, 2008
Location: Online Webinars: 2:00 PM Eastern Time
Presenters: Kimberly A. Tranter, Johnson & Wales University, and Trevor Stuart-Hill, VP, Accounts & Revenue, Synxis
Session #1 - Internal Assessment and Strategic Planning - August 7, 2008
In part one of this three part series, the lead authors of the first college textbook ever written on hospitality revenue management, An Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, Kim and Trevor, present their roadmap to successful revenue management. They will introduce their RevMAP, which provides the 8 critical steps and 4 building blocks leading to strategic revenue management. They will also introduce the concepts of total customer value and total customer worth and review displacement analysis using a mathematic example. The RevMAP is a valuable tool for both entry level and seasoned revenue management professionals to use in their annual strategic planning sessions.
Session #2 - Distribution and Pricing - August 14, 2008
In the second webinars in this series, Kim and Trevor continue their analysis with a review of the key elements of distribution and pricing. This will include two additional analytic tools for revenue professionals to use: a price positioning grid and the magic pricing formula. This session will also help revenue professionals determine the costs of displacement of different types of business.
Session #3 - Channel and Inventory Management: Practical Applications and A Glimpse Into The Future - August 21, 2008
In the final webinar of this series, Kim and Trevor provide an overview of the inventory management process per channel including the most common inventory controls and when best to apply each control effectively. Measurements of success will also be examined. What steps should revenue management professionals take now to be proactive in a declining economy? Contextually, how does revenue management currently fit into an organization’s management structure and strategy? And finally, we will take a glimpse into our crystal ball to view how the profession may develop in the near future.
Registration:
HSMAI and IACC Members: $99 per webinar; $270 for series
Non-Members: $159 per webinar; $450 for series
Register Now!
