EVENT DETAIL
HSMAI Travel Internet Marketing Strategy Conference
Date: December 03, 2007 - December 03, 2007
Location: Phoenix, AZ
Make plans to attend the 9th HSMAI Travel Internet Marketing Strategy Conference, just before the annual HEDNA conference, at the *Arizona Grand Resort (formerly Pointe South Mountain Resort). HSMAI’s Travel Internet Marketing Strategy Conference is a conference designed to bring leading industry experts together to discuss the hottest issues and trends in Internet marketing.
Agenda
8:00 – 8:45am
Continental Breakfast
8:45 – 9:00
Welcome & Introductions
9:00 – 10:45
The New World of Social Networking
Moderator: Cindy Estis Green, Managing Partner, The Estis Group
Panelists:
* Jill Howard-Allen, Southwest Airlines
* Leon Corbett, Advertising & Direct Marketing Manager, Visit Florida
* Patrick Campbell, Senior Manager, eCommerce, Best Western International
Social networking has fundamentally shifted the balance between consumer and marketer and created new Web 2.0 communication tools to reach consumers. Word of mouth remains one the most influential forms of promotion but how do you get your company in the buzz? Questions such as this will be addressed by the author of a comprehensive new report published by TIA and HSMAI - The Travel Marketer’s Guide to Social Media & Social Networks – and a panel of ecommerce experts who will also provide an outlook for further developments in 2008.
10:45 – 11:15
Partner Networking
11:15 – 12:15pm
Taking Web 2.0 to the Next Level
Andy Tress, Regional Vice President of Sales, YouTube
Social networking, social media, and other Web 2.0 components, offer many opportunities for marketers to use content in new channels to meet their marketing objectives. From the YouTube perspective, gain insight into the new media landscape through case studies of other industries leveraging the medium in cutting-edge ways.
12:30 – 1:45
Networking Lunch & Roundtable Discussions:
1. Destination Marketing
2. Mapping & Local Marketing
3. Rich Media
4. Mobile Marketing
5. Trademarks & Search Marketing
2:00 – 2:45
Summary of Roundtable Discussions
2:45 – 3:45
Keynote Address: Online Branding - Emerging Strategies in Search Intelligence
Mike Pusateri, Chairman, Vantage Strategy Consulting
Navigating the transition from offline to online marketing and finding the balance between the two is a challenging task today. This session will address how travel marketers successfully bridge the gap between the two approaches and can leverage the massive amount of search intelligence that exists today into practical and profitable strategies for your hotel, hotel company, or destination.
3:45 – 4:30
Open Forum
4:30 – 5:30
Networking Reception
Registration:
Before November 16
Member: $275
Non-Member: $435
November 16-Dec. 3
Member: $325
Non-Member: $485
Non-Member rates include membership to HSMAI.
* To make a reservation at the Arizona Grand Resort, call 877-800-4888 and reference the HSMAI Travel Internet Marketing Conference for the special conference rate of $161 (plus $16/night resort fee) before November 15.
Register Now!
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